Swedish distribution hub · from the 2027 season

Marine brands, properly introduced to Sweden.

We test, film and explain boat equipment from selected international brands, then bring it to Swedish boat owners through retailers, installers and boatbuilders.

I represent a brand I sell, fit or build boats
Base
Orust · 58°N 11°E
Market
Sweden, then the Nordics
Sales channel
Retailers, installers, boatbuilders
Own webshop
None. Buyers go to the trade.

Brands

A short list, chosen on purpose.

We take on few brands and go deep on each one: specifications, installation guides and video from Swedish waters, so that buyers and the trade know exactly what they are getting.

2027 season

The first partner brands are announced ahead of the 2027 season. Talks are under way with makers in electronics, rigging and deck comfort.

Ask which brands are coming

Product areas we work in

  • ElectronicsNavigation, AIS, NMEA 2000, monitoring
  • EnergySolar, lithium, charging
  • Rigging and sailingRopes, deck hardware, furling
  • Comfort on deckShade, fenders, decking
  • SafetyMan overboard, anchor watch, lighting
  • Docking and anchoringMooring aids, anchors, remote control

How it works

From first test to a sale at the counter.

Swedish boat owners are loyal to the brands they know, and retailers rarely push a new name on their own. So demand has to be built with the end user first.

  1. 01

    Real use

    We fit the product on real boats on the Swedish west coast and use it. Installation is done by Mobile Boat Service AB.

  2. 02

    Film and explain

    A test on the Boats in Sweden YouTube channel, plus photos, guides and specifications in Swedish that brand and retailers can reuse.

  3. 03

    Campaign

    Facebook and Instagram campaigns aimed at Scandinavian boat owners during the season, pointing to where the product can be bought.

  4. 04

    Sell through the trade

    Retailers stock it, installers fit it, boatbuilders specify it. We stay on as the Swedish contact for the brand.

For brands

A sales accelerator in Sweden.

Whether you are new to Sweden or already have a distributor here, we add what is usually missing: marketing to the person who actually owns the boat.

  • A YouTube test of your product, filmed in Scandinavian waters
  • Photos, video and Swedish-language material for your own channels
  • Meta campaigns aimed at Scandinavian boat owners
  • Your own brand page here, with products, videos and guides
  • Introductions to Swedish retailers, installers and boatbuilders
  • Installation and service in Sweden through Mobile Boat Service AB

We start small: one season as your representative or reseller, real sales figures, then a conversation about a bigger role.

Talk about your brand

For retailers, installers and boatbuilders

Products that arrive with demand.

We do not run a webshop and we do not compete with you. Our campaigns send buyers to the companies that stock and fit the products.

  • Brands that come with video, campaigns and Swedish material
  • Your company listed as a place to buy or an approved installer
  • Demo units and installation know-how from real jobs
  • One Swedish contact for questions, orders and warranty
  • For boatbuilders: new technology introduced directly by the maker

Tell us what your customers ask for. It helps us choose the next brand.

Become a partner

About

Media, workshop and network in one place.

Boats in Sweden is run by Ingus Purgalis from Orust, one of Sweden's boatbuilding centres. Three parts work together: a YouTube channel that boat owners and buyers watch, a media company that produces content and campaigns, and a service company that installs and maintains equipment on customers' boats.

That mix is the point. We can say how a product behaves after a season, because we fitted it ourselves.

  • Boats in SwedenYouTube channel and brand hub
  • Bombarda Media Group ABVideo, content, Meta campaigns, market research
  • Mobile Boat Service ABInstallation, repair and maintenance
~200,000
views on the YouTube channel
10,000+
watch hours from boat owners and buyers
2027
first full season for the brand hub
Watch the channel on YouTube

Contact

Let's talk about Sweden.

Write a few lines about your brand or your business. Meetings are easiest on Mondays and Tuesdays, online or on Orust.

Ingus Purgalis Swedish representative and market builder info@boatsinsweden.com +46 70 210 75 02 YouTube: @BoatsinSweden